The new visual language formed the basis of the project and is reflected throughout the process. The result offers a playful experience crafted with care and makes exploration irresistible. We helped define, interpret and implement their company brand values to produce a new digital platform that reinforces Usborne’s’ core belief: “Sparking Curiosity”. The decisions were then relayed back to Peter Usborne (owner-founder) and the senior team. The discovery sessions provided an opportunity for staff from various departments and divisions to openly express their requirements and discuss their visions for the new site. It helped overcome the structural challenge of migrating the content and services by bringing together multiple existing websites. Strategy: Sparking Curiosity – The discovery phaseĪn extensive project discovery phase, which engaged with key business stakeholders, outlined and refined the new platform’s requirements. In addition, over 11,000 self-employed Independent Usborne Organisers, selling Usborne books directly to consumers in their communities (in person and via social media), needed the ability to create and curate their own custom storefronts. The online e-commerce journey is fuelled with engaging content from blog posts, videos, audio clips, downloadable activity sheets and the Quicklinks library of over 40,000 links to carefully selected and curated (external) websites, which complement and add value to Usborne books.
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The e-commerce area housed book details, pricing, stock, delivery information, reviews, plus other items. Usborne needed a global website with local stores to serve diverse global audience groups. The Usborne’s project had many complex and technical areas to tackle, but, over time, it became more colourful and exciting. These values became the backbone of our project, central to the challenge of redesigning the Usborne website by digitally transforming a brand known and loved by families the world over. Our first step was to apply some Usborne philosophies: unapologetically kid-centric, making knowledge irresistible and meticulously crafted. Kids love that the books never talk down to them, and parents appreciate that they can trust Usborne to guide children on a journey of wonder and exploration. Usborne’s’ books enable children to investigate and discover answers for themselves, expanding their minds whilst inspiring confidence. Kids are naturally irrepressibly inquisitive, asking over 400 questions a week, on average. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Children’s book publisher Usborne has one central purpose: to spark children’s curiosity. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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